Nicola Mason

By Molly Dobbins | August 18, 2025

Smitten Merino – Designer & Co Founder

My background is a psychology and communication degree from Curtin Uni in WA. We moved to Tasmania 24 years ago. We started a slow fashion brand here 18 years ago. We wanted to see the local fabulous merino wool being used here in Tasmania for locals to wear and love. We now have about 15 women working for Smitten, we have won 3 Export Awards and have an E-commerce site and flagship Boutique in Battery Point.

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