Lucy Laurita


Lucy Laurita is an Australian fashion designer known for womens event wear. Organically growing her boutique brand within her niche market. Lucy is passionate about celebrating life’s special moments, designing a gown is not just making a dress. It is having the privilege to be a part of someone else’s journey in creating their memorable occasion.

‘When you look at my collection you need to live the idea that together we have created a story’

It was her mother’s introduction into the fashion world that taught the designer a great deal about dressmaking and sewing, before going on to study fashion. Then working as the Design Assistant to Australian fashion icon Jenny Bannister for eight years before launching her brand LEIÈLA in 2005 (now known as Lucy Laurita)

‘As a child I admired my mother’s skills as a dressmaker and always knew designing & creating beautiful dresses was my passion’

Her gowns have also graced the stage of many theatrical productions, honoured to have dressed many talented artists.

Australian born, Italian heritage, Lucy Laurita has a strong focus on community wellbeing and is involved in fundraising for several charitable organisations as well as supporting events with emphasis on mentoring and nurturing young people to achieve their full potential. Proudly inducted as a Multicultural Ambassador for the Mental Health Foundation Australia in August 2019.