Please join fellow members and guests to be inspired by Tracey Seipel, the founder and CEO of Seipel Group, as Tracey shares her experiences with the challenges and successes of unique product development; the labyrinth of international IP; and how to achieve export success to the USA and other global markets.
Seipel Group is a leader in dietary supplement formulation with a key focus on bladder control. It is one of the very few Australian companies that has had success in the USA market, and Tracey’s UROX formulation won the USA Nutra Ingredients Research Award in 2018, which honours the best and brightest in the nutrition and supplements industry. Tracey opened a new business category in bladder control, receiving another USA Nutrition Business Journal Award, which is now an identified white space opportunity. Seipel Group also exports to Canada, Singapore, China and NZ, and is launching in Vietnam, Indonesia, Philippines and Malaysia.
I do hope you can join us for this opportunity to hear one of our valued member’s success stories and continuing journey into the world of innovation and global distribution and to reconnect and network with your Women Chiefs’ colleagues.