Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism. Over her successful career Liz has created and implemented strategies that have played a pivotal role in establishing travel destinations and tourism businesses in the contemporary market place.
Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years.
Today, Liz is Managing Director of Digital Coaching International – a network of experts who assist businesses through digital transformation of their marketing and operational processes. Liz is able to pull together a team of tourism experts with the relevant, specific experience to meet the clients’ needs.
Liz is also co-founder of the innovative online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to eight hundred tourism operators around Australia and the world to make digital work better for them. Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.