Elsa Sidhunata

The Madame Curvy Founder

Elsa Sidhunata is a creative entrepreneur and business development professional who blends fashion, film and strategy to create meaningful impact both on and off the runway. As the founder and creative director of The Madame Curvy, Elsa champions confidence, individuality and modern femininity.

Her platform has become a space for celebrating diverse style and elevating voices in fashion that challenge traditional standards. Elsa specialises in coordinating runway presentations and collaborative fashion projects, bringing together designers, models and industry creatives to deliver visually engaging and inclusive experiences.

Her work reflects a deep understanding of aesthetics, audience engagement and creative storytelling, positioning her as a trusted organiser and stylist in fashion circles. Elsa also extends her creative footprint into the film industry, with selected work featured on her IMDb profile, showcasing her on‑screen presence and involvement in visual production.

Alongside her creative pursuits, Elsa is an experienced business development professional based in Melbourne. She partners with organisations across legal, corporate and public sectors to implement secure, compliant and efficient information management solutions, including digitisation, document storage and eDiscovery services.

Her commercial expertise is grounded in strategic problem‑solving, client engagement and delivering tailored solutions that drive long‑term value. Elsa’s multifaceted career reflects her commitment to collaboration, mentorship and community. She thrives on connecting with other professionals, supporting emerging talent and creating opportunities where creativity and professionalism meet.

Organisations and Board Positions:
– Director